Seen the Levi's 'Ready to Work' Braddock Videos?

Over the next two weeks, Patch will share a series of YouTube videos showing how urban pioneers like Mayor John Fetterman are creating a new frontier in this neighboring Woodland Hills community.

Two years ago, Levi Strauss & Co. began a collaboration in Braddock, investing in the town's community center, public library and urban farm.

The result was a campaign that tells the story of Braddock's people.

Today (Friday), by President Barack Obama at the White House. He is one of the "urban pioneers" featured in the Levi's campaign about Braddock.

While many already know about these YouTube videos, Patch would like to share them with readers in the neighboring communities who might not have seen them. For the next two weeks, we will feature one video daily.

The description of one of the videos on YouTube reads: "When the steel mills closed in Braddock, PA, they left behind a dwindling population living in near apocalyptic circumstances. Now, a new generation of urban pioneers has come with a mission—to create a new frontier from the ashes of the once vibrant town."

Today's video: "Levi's Go Forth To Work - Braddock, PA"

Jean Trail August 27, 2012 at 01:51 PM
When I was a kid in Swissvale, PA, we'd take the bus to Braddock. The stores were all busy, and the movie theatre was always crowded. It was a great time and place. Now it is so good to hear that there is a resurgence in Braddock after the devastation from the mills closing.
Bill Davis August 27, 2012 at 07:50 PM
Was born in Braddock Hospital and raised in Wilkinsburg and now living in California. It has been so sad to hear of all the small towns around that area failing. It is finally nice to hear of something positive. Good Luck...
jojosmac September 08, 2012 at 07:24 PM
As was my Mom! Reading this from CT now, just keeping up with the area after starting a 'family history project' re: her, her sibs and their extended families. They have all passed on and this is my way of honoring her as best I can. I want to keep my PA roots 'watered!' ( :


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