The result was a campaign that tells the story of Braddock's people.
Today (Friday), Braddock Mayor John Fetterman is among 150 AmeriCorps alumni being honored as "Champions of Change" by President Barack Obama at the White House. He is one of the "urban pioneers" featured in the Levi's campaign about Braddock.
While many already know about these YouTube videos, Patch would like to share them with readers in the neighboring communities who might not have seen them. For the next two weeks, we will feature one video daily.
The description of one of the videos on YouTube reads: "When the steel mills closed in Braddock, PA, they left behind a dwindling population living in near apocalyptic circumstances. Now, a new generation of urban pioneers has come with a mission—to create a new frontier from the ashes of the once vibrant town."
Today's video: "Levi's Go Forth To Work - Braddock, PA"